Unlike other asset funds, Stichting De Boomgaard itself chooses initiatives, projects and people to collaborate with and does not handle applications.

Founders of De Boomgaard (Orchard) are Annemiek Hoogenboom and Boudewijn Poelmann.

Annemiek Hoogenboom

  • Annemiek Hoogenboom (1952) started her career as a lecturer at several international universities and she later focused on global water management, empowerment of women and girls and free press in Eastern Europe. In 2005, she launched People’s Postcode Lottery in the UK, of which she was Country Director till January 2021. In 2015, she was responsible for launching the Deutsche Postcode Lotterie in Germany, of which she is Managing Director. 

    Annemiek holds an honorary Doctorate in the Humanities from Ahfad University in Sudan, awarded in 2015, for her decisive role in the introduction of women’s studies and the 2018 Inspiration Award from TheirWorld. In 2019, Annemiek was knighted in the Royal Order of Oranje-Nassau, a Dutch honour recognising her contribution to society, in the fields of human rights and sustainable development.

  • Annemiek received several rewards for her charitable work:
    2019: Knighted in the Order of Orange Nassau, The Netherlands
    2017: The Charles and Miriam Rothschild medal, United Kingdom
    2015: Honorary Doctorate in Arts from Ahfad University Khartoum, Sudan
    2014: First Women Award in the category Tourism and Leisure, United Kingdom

Boudewijn Poelmann

  • Boudewijn Poelmann (1949) is the founder of Novamedia in 1983 and co-founder of the Dutch Postcode Lottery in 1989. Before setting up Novamedia he worked for Novib as a fund-raiser thereby increasing the membership tenfold. Until March 2020 he was the CEO and Chairman of Novamedia the Boards of the Dutch Postcode Lottery, the BankGiro Lottery, the FriendsLottery and their parent company Holding Nationale Goede Doelen Loterijen. As of January 1st of 2021, he has stepped back as Executive Board member for Novamedia and the Lotteries while still being a member for life  in the Board of the Novamedia Foundation.

De Articles of Association of the Foundation changed on the 16th of September, 2019. The Foundation’s board consists of a minimum of three board members, and currently consists of six board members.



Annemiek Hoogenboom, founder


Esther Wubben


Lex Boogaarts, Boudewijn Poelmann, Ellen Verbeek


Peter van der Werff
Acade Accountants
Asserring 188-3b
1187 KL Amstelveen