Founders of De Boomgaard (Orchard) are Annemiek Hoogenboom and Boudewijn Poelmann.

Annemiek Hoogenboom

Annemiek Hoogenboom (1952) started her career as a lecturer at several international universities and she later focused on global water management, empowerment of women and girls and free press in Eastern Europe. In 2005, she launched People’s Postcode Lottery in Great Britain, of which she was Country Director till January 2021. In 2015, she initiated the Deutsche Postcode Lotterie in Germany, of which she was Managing Director till March 2021.

Annemiek holds two honorary Doctorates in the Humanities. One from Ahfad University in Sudan, awarded in 2015 for her decisive role in the introduction of women’s studies. The other from Heriot-Watt University in Edinburgh, awarded in December 2023. For her charitable work she received the First Women Award in the category Tourism and Leisure, United Kingdom in 2014 and the 2018 Inspiration Award from Their World. In 2019 Annemiek received the UK Charles and Miriam Rothschild Medal, and was knighted in the Dutch Royal Order of Oranje-Nassau, recognizing her contribution to human rights and sustainable development.

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Annemiek receiving the UK Charles and
Miriam Rothshild medal

Boudewijn Poelmann

Boudewijn Poelmann (1949) is the founder of Novamedia in 1983 and co-founder of the Dutch Postcode Lottery in 1989. Before setting up Novamedia he worked for Novib as a fundraiser thereby increasing the membership tenfold.

Until March 2020 he was the CEO and Chairman of Novamedia the Boards of the Dutch Postcode Lottery, the BankGiro Lottery, the FriendsLottery and their parent company Holding Nationale Goede Doelen Loterijen. As of January 1st of 2021, he has stepped back as Executive Board member for Novamedia and the Lotteries while still being a member for life in the Board of the Novamedia Foundation.

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Boudewijn in Uganda