Unlike other asset funds, Stichting De Boomgaard itself chooses initiatives, projects and people to collaborate with and does not handle applications.

Founders of De Boomgaard (Orchard) are Annemiek Hoogenboom and Boudewijn Poelmann.

Annemiek Hoogenboom

  • Annemiek is UK country director for People's Postcode Lottery, founded in 2005, and from 2008 fully operating from Edinburgh, Scotland. In 2015, Annemiek and her team founded a Postcode Lottery in Germany, Deutsche Postcode Lotterie, of which Annemiek is Managing Director. Next to this, Annemiek is member of the Supervisory Board of Publishing House Nieuw Amsterdam.

    Annemiek received several rewards for her charitable work:
    2019: Knighted in the Order of Orange Nassau, The Netherlands
    2017: The Charles and Miriam Rothschild medal, United Kingdom
    2015: Honorary Doctorate in Arts from Ahfad University Khartoum, Sudan
    2014: First Women Award in the category Tourism and Leisure, United Kingdom

Boudewijn Poelmann

  • Boudewijn is co-founder of the Postcode Lottery and of Novamedia BV. Novamedia is the creator and owner of various brands and lottery formats, including the Postcode Lottery. The funds raised by the Charity Lotteries operated by Novamedia in The Netherlands, Sweden, Norway and Great Britain make it the third private donor in the world. Novamedia also is the owner of publishing company Uitgeefhuis Nieuw Amsterdam, amongst other book-selling and publishing activities.


De Articles of Association of the Foundation changed on the 16th of September, 2019. The Foundation’s board consists of a minimum of three board members, and currently consists of six board members.